{"id":2034,"date":"2026-04-20T10:00:00","date_gmt":"2026-04-20T10:00:00","guid":{"rendered":"https:\/\/s44.upskillrocket.org\/?p=2034"},"modified":"2026-04-20T10:00:00","modified_gmt":"2026-04-20T10:00:00","slug":"how-to-build-a-product-quiz-in-wordpress-that-recommends-converts","status":"publish","type":"post","link":"https:\/\/s44.upskillrocket.org\/?p=2034","title":{"rendered":"How to Build a Product Quiz in WordPress That Recommends &amp; Converts"},"content":{"rendered":"<p>Your store might have exactly what a visitor needs. But if they can\u2019t find it easily, then they\u2019ll leave without buying.<\/p>\n<p>A product quiz fixes that by asking a few short questions, returning a tailored recommendation, and capturing their email address in the same step. It\u2019s one of the easiest ways to make product recommendations feel more personal.<\/p>\n<p> Plus, quizzes are interactive and fun to take, which keeps users engaged. Rather than pushing products, you\u2019re helping customers discover what fits them best.<\/p>\n<p>In this guide, I\u2019ll show you how to create a product quiz in WordPress that not only recommends the right products to get more sales but also helps grow your email list. \ud83d\udce8<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"385\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/how-to-build-a-product-quiz-that-converts-featured.png\" alt=\"How to Build a Product Quiz in WordPress That Recommends &amp; Converts\" class=\"wp-image-398613\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/how-to-build-a-product-quiz-that-converts-featured.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/how-to-build-a-product-quiz-that-converts-featured-300x170.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<div class=\"wpb-alert style-blue\">\n<h4 class=\"wp-block-heading has-text-align-center\"> \ud83e\uddd1\u200d\ud83d\udcbb Quick Answer: How to Build a Product Quiz in WordPress<\/h4>\n<ul class=\"wp-block-list\">\n<li><strong>Method 1: Using <a href=\"https:\/\/wpforms.com\/\" target=\"_blank\" title=\"WPForms - Drag &amp; Drop WordPress Form Builder\">WPForms<\/a><\/strong> \u2013 Enable Quiz Mode, use the conditional logic to direct users to specific product outcome pages, and connect to email services like <a href=\"https:\/\/www.wpbeginner.com\/refer\/constant-contact\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Constant Contact\">Constant Contact<\/a> to send automated follow-ups.<\/li>\n<li><strong>Method 2: Using <a href=\"https:\/\/thrivethemes.com\/quizbuilder\" target=\"_blank\" title=\"Thrive Quizzes - Quiz Builder Plugin for WordPress\">Thrive Quiz Builder<\/a><\/strong> \u2013 Use advanced, built-in features like custom splash pages, product category sorting, and lead-generating opt-in gates to capture email addresses right before revealing users\u2019 results.<\/li>\n<\/ul>\n<\/div>\n<h4 class=\"wp-block-heading\">Why Create a Product Quiz in WordPress?<\/h4>\n<p>A product quiz isn\u2019t just a fun extra for your online store. It helps visitors quickly find what they need without feeling overwhelmed.<\/p>\n<p>Here\u2019s why it works so well:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Keeps people engaged<\/strong> \u2013 Quizzes are interactive, so visitors are more likely to stick around and complete them. <\/li>\n<li><strong>Makes choices easier<\/strong> \u2013 Instead of browsing dozens of products, users get a few options that actually fit their needs. <\/li>\n<li><strong><\/strong><strong><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ways-to-increase-woocommerce-sales-actionable-tips\/\" title=\"Ways to Increase WooCommerce Sales (Actionable Tips)\">Boosts sales<\/a><\/strong> \u2013 Personalized recommendations feel more relevant, which helps people feel confident about buying. <\/li>\n<li><strong>Captures leads naturally<\/strong> \u2013 You can <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-build-an-email-list-in-wordpress-email-marketing-101\/\" title=\"How to Build an Email List in WordPress \u2013 Email Marketing 101\">ask for an email<\/a> at the end in a helpful, low-pressure way. <\/li>\n<li><strong>Improves your marketing<\/strong> \u2013 Group users based on their answers and send more targeted emails or <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-sms-marketing-plugins-for-wordpress\/\" title=\"I Tested 9 Best SMS Marketing Plugins for WordPress\">SMS<\/a> later.<\/li>\n<li><strong>Reveals what customers want<\/strong> \u2013 Learn key details like budget, goals, or preferences.<\/li>\n<\/ul>\n<p>For example, let\u2019s say you sell coffee beans in your online store. <\/p>\n<p>You could create a quiz like \u201cFind Your Perfect Coffee Beans\u201d where the results guide customers to options like Smooth &amp; Chocolatey, Bold Espresso, or Fruity &amp; Light blends.<\/p>\n<p>After someone finishes the quiz, you can send helpful tips based on their result, share product links that match their needs, and even offer a small <a href=\"https:\/\/www.wpbeginner.com\/plugins\/best-wordpress-coupon-code-plugins-for-your-online-store\/\" title=\"Best WordPress Coupon Code Plugins for Your Online Store\">coupon code<\/a> to encourage their first purchase.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"680\" height=\"389\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-outcome.png\" alt=\"Checking outcomes\" class=\"wp-image-398326\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-outcome.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-outcome-300x172.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Then later, you can follow up with refill reminders when their products might run out, or <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-upsell-products-in-woocommerce\/\" title=\"How to Upsell Products in WooCommerce (Easy Ways)\">suggest upsells<\/a> like coffee filter paper and other add-ons that fit their routine.<\/p>\n<p>Here are a few more quiz ideas to get you inspired:<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th>Business Type<\/th>\n<th>Quiz Idea<\/th>\n<th>Post Submission<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\ud83d\udecd\ufe0f <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-start-an-online-boutique-shop\/\" title=\"How to Start an Online Boutique Shop that Drives Sales\">Boutiques<\/a><\/strong><\/td>\n<td>\u201cBuild Your Capsule Wardrobe\u201d<\/td>\n<td>Show outfit picks, link to items, and offer a style guide or discount code.<\/td>\n<\/tr>\n<tr>\n<td><strong>\ud83c\udf93 <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-create-online-course-in-wordpress\/\" title=\"How to Create and Sell Online Courses with WordPress (Step by Step)\">Online Courses<\/a><\/strong><\/td>\n<td>\u201cWhich Course Should You Take First?\u201d<\/td>\n<td>Recommend a course, share a learning path, and send a <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-send-a-custom-welcome-email-to-new-users-in-wordpress\/\" title=\"How to Send a Custom Welcome Email to New Users in WordPress\">welcome email<\/a> sequence.<\/td>\n<\/tr>\n<tr>\n<td><strong>\ud83d\udcbc Services<\/strong><\/td>\n<td>\u201cWhich Plan Fits Your Business?\u201d<\/td>\n<td>Suggest the best plan, include pricing details, and offer a free consultation.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>Overall, a product quiz acts like a friendly guide. It helps visitors make decisions faster while quietly moving them closer to a purchase.<\/p>\n<p>Now, let\u2019s look at how to build one in WordPress:<\/p>\n<div class=\"wp-block-aioseo-table-of-contents\">\n<ul>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-prerequisite-outcome-pages-20\">\ud83d\uded1 Prerequisite: Quiz Outcome Pages<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-method-1-wpforms-constant-contact-use-what-you-already-have-24\">Method 1: WPForms (Simple Form-Based Quiz)<\/a>\n<ul>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-1-set-up-your-constant-contact-account-33\">Step 1: Set Up Your Constant Contact Account<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-2-install-wpforms-pro-and-the-quiz-addon-43\">Step 2: Install WPForms Pro and the Quiz Addon<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-1-build-the-quiz-as-a-multi-page-wpforms-form-30\">Step 3: Build the Product Quiz Using WPForms<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-4-break-your-product-quiz-as-a-multi-page-wpforms-form-119\">Step 4: Break Your Product Quiz as a Multi-Page WPForms Form<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-3-set-up-conditional-confirmations-to-show-the-right-result-53\">Step 5: Set Up Product Quiz Outcomes<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-2-set-up-multiple-constant-contact-connections-with-conditional-logic-38\">Step 6: Connect WPForms to Your Email Marketing Service<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-6-embed-the-quiz-on-your-wordpress-site-84\">Step 7: Embed the Quiz on Your WordPress Site<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-4-build-follow-up-email-sequences-in-constant-contact-63\">Step 8 (Optional): Build Follow-Up Email Sequences in Constant Contact<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-optional-take-it-further-with-uncanny-automator-76\">Bonus Step: Take It Further with Uncanny Automator<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-method-2-thrive-quiz-builder-starting-from-scratch-79\">Method 2: Thrive Quiz Builder (Interactive Quiz with Branching Logic)<\/a>\n<ul>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-1-install-thrive-quiz-builder-and-create-a-category-quiz-124\">Step 1: Install Thrive Quiz Builder in Your WordPress Site<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-2-set-up-a-new-product-quiz-283\">Step 2: Set Up a New Product Quiz<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-3-add-your-product-quiz-questions-321\">Step 3: Add Your Product Quiz Questions<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-2-set-up-the-opt-in-gate-91\">Step 4: Configure the Opt-In Gate<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-5-set-up-the-quiz-results-page-344\">Step 5: Set Up the Quiz Results Page<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-alternative-create-a-results-page-with-a-social-share-badge-410\">Step 5 (Alternative): Create a Results Page with a Social Share Badge<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-3-design-the-results-pages-97\">Step 6: Create a Splash Page for Your Product Quiz<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-step-4-embed-the-quiz-on-your-wordpress-site-167\">Step 7: Embed the Quiz on Your WordPress Site<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-faqs-about-how-to-build-a-product-quiz-in-wordpress-174\">FAQs About How to Build a Product Quiz in WordPress<\/a><\/li>\n<li><a class=\"aioseo-toc-item\" href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/#aioseo-more-guides-to-using-quiz-in-wordpress-120\">More Guides for Using Quizzes in WordPress.<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"wpb-alert style-grey\">\n<h4 class=\"wp-block-heading\">\ud83d\uded1 Prerequisite: Quiz Outcome Pages<\/h4>\n<p>Outcome \/ results pages are <a href=\"https:\/\/www.wpbeginner.com\/showcase\/landing-page-templates\/\" title=\"Best Landing Page Templates for WordPress\">custom landing pages<\/a> on your website where users are sent after finishing the quiz.<\/p>\n<p>They\u2019re incredibly important because they show the final <strong>personalized<\/strong> product recommendation and guide users toward making a purchase right away.<\/p>\n<p>So, before you start with one of the methods in this tutorial, you\u2019ll need to design your outcome pages.  <\/p>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\">\n<summary><strong>Design Your Results Pages<\/strong><\/summary>\n<p>Here\u2019s a simple rule of thumb: you\u2019ll need one results page for each quiz outcome. So if your quiz has three possible results, then you\u2019ll create three separate pages.<\/p>\n<p>The process is straightforward\u2014it\u2019s just like creating a new page in WordPress.<\/p>\n<p>Head over to <strong>Pages <\/strong><strong>\u00bb<\/strong> Add New Page and give it a name that matches the outcome, like \u201cSmooth &amp; Chocolatey Results.\u201d<\/p>\n<p>Each results page should include:<\/p>\n<ul class=\"wp-block-list\">\n<li>A <a href=\"https:\/\/www.wpbeginner.com\/tools\/headline-analyzer-tool\/\" title=\"How to Write Irresistible Headlines That Work\">headline<\/a> that confirms the result.<\/li>\n<li>A short description \u2014 two or three sentences explaining why it suits the quiz taker\u2019s answers.<\/li>\n<li>A <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-add-buttons-in-wordpress-without-using-shortcodes\/\" title=\"How to Add Call to Action Buttons in WordPress (Without Code)\">CTA button<\/a> linking directly to the product page so they can buy or learn more in one click.<\/li>\n<\/ul>\n<p>You\u2019ll want to keep each results page focused on a <strong>single recommendation<\/strong>. The visitor just told you exactly what they\u2019re looking for through their answers, so this is your chance to meet that need clearly, without distractions.<\/p>\n<p>For more information, see our guide on <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-create-a-landing-page-with-wordpress\/\" title=\"How to Create a Landing Page With WordPress\">how to create a landing page in WordPress<\/a>.<\/p>\n<\/details>\n<\/div>\n<h4 class=\"wp-block-heading\"><strong>Method 1: WPForms (Simple Form-Based Quiz)<\/strong><\/h4>\n<p>\ud83c\udf96\ufe0f <strong>Best for:<\/strong> Online store owners who want a reliable way to create a product quiz and build targeted email lists using the best quiz builder and email marketing service.<\/p>\n<p>In this method, I\u2019ll show you how to build a product quiz using <a href=\"https:\/\/wpforms.com\/\" target=\"_blank\" title=\"WPForms - Drag &amp; Drop WordPress Form Builder\">WPForms<\/a>. It\u2019s the <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-wordpress-form-builders\/\" title=\"Best Online Form Builders (Expert Picks)\">best WordPress form builder plugin<\/a>, and its built-in Quiz addon makes creating product recommendation quizzes simple.<\/p>\n<p>This plugin also integrates with popular email marketing services like Constant Contact, making it easy to grow your email list as users complete your quiz.<\/p>\n<p>At WPBeginner, we use WPForms for our contact forms, annual reader surveys, and more, so we\u2019ve seen how flexible it is in real use. You can learn more in our <a href=\"https:\/\/www.wpbeginner.com\/solutions\/wpforms\/\" title=\"WPForms\">full WPForms review<\/a>.<\/p>\n<p>\u2705 <strong>What You\u2019ll Need<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>WPForms Pro ($199.50\/yr)<\/strong> \u2013 required for conditional confirmations and quiz features<\/li>\n<li><strong>An email marketing service<\/strong> \u2013 I will show you how to do this with <a href=\"https:\/\/www.wpbeginner.com\/refer\/constant-contact\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Constant Contact\">Constant Contact<\/a>, but you can also see our pick of the <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" title=\"14 Best Email Marketing Services (Tested and Compared)\">best email marketing services<\/a>.<\/li>\n<\/ul>\n<div class=\"wpb-alert style-orange\">\n<p>\ud83d\udccc<strong> Important: <\/strong>Constant Contact\u2019s free plan doesn\u2019t include email automation. You\u2019ll need a Standard plan or higher if you want follow-up sequences to run automatically after the quiz. Check your plan before you get to Step 6 so you\u2019re not caught off guard.<\/p>\n<\/div>\n<h5 class=\"wp-block-heading\">Step 1: Set Up Your Constant Contact Account<\/h5>\n<p>Before you touch WordPress, you need to make sure that you have an email marketing service ready. This saves you from having to jump between tabs later.<\/p>\n<p>If you don\u2019t have an account yet, go to the <a href=\"https:\/\/www.wpbeginner.com\/refer\/constant-contact\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Constant Contact\">Constant Contact website<\/a> and sign up. The free plan is fine to start, and you can upgrade later if you want automations.<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.wpbeginner.com\/refer\/constant-contact\/\" target=\"_blank\" rel=\" noreferrer noopener nofollow\"><img decoding=\"async\" width=\"680\" height=\"346\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2017\/03\/constantcontact.jpg\" alt=\"Constant Contact Website\" class=\"wp-image-364862\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2017\/03\/constantcontact.jpg 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2017\/03\/constantcontact-300x153.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure>\n<p>Once you\u2019re in, create a separate <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-build-an-email-list-in-wordpress-email-marketing-101\/\" title=\"How to Build an Email List in WordPress \u2013 Email Marketing 101\">email list<\/a> for each quiz outcome you\u2019re planning.<\/p>\n<p>For context, Constant Contact uses lists (not tags), so each result needs its own list. For example, I\u2019ll make a list for quiz takers whose results are \u201cSmooth &amp; Chocolatey,\u201d \u201cBold Espresso,\u201d and \u201cFruity &amp; Light.\u201d<\/p>\n<p>To create a list, simply go to <strong>Audience \u00bb List and segments<\/strong> and click \u2018Create new\u2019 in your Constant Contact account.<\/p>\n<div class=\"wpb-alert style-grey\">\n<p><strong>Note:<\/strong> <\/p>\n<\/div>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"264\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-create-list.png\" alt=\"Create a new list in Constant Contact\" class=\"wp-image-398272\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-create-list.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-create-list-300x116.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>My tip is to use clear, descriptive names from the start because WPForms will use these lists to automatically sort subscribers based on their quiz results. Having them ready now lets you plug everything in quickly in the next step.<\/p>\n<h5 class=\"wp-block-heading\">Step 2: Install WPForms Pro and the Quiz Addon<\/h5>\n<p>Now let\u2019s set up WPForms in WordPress so that you can start creating your product recommendation quiz. <\/p>\n<p>To get WPForms Pro, you can go to the <a href=\"https:\/\/wpforms.com\/\" target=\"_blank\" title=\"WPForms - Drag &amp; Drop WordPress Form Builder\">WPForms website<\/a> to sign up. Click the \u2018Get WPForms Now\u2019 button, pick a plan, and complete the check out process.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"330\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/12\/wpforms-homepage.png\" alt=\"WPForms homepage\" class=\"wp-image-345128\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/12\/wpforms-homepage.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/12\/wpforms-homepage-300x146.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<div class=\"wpb-alert style-yellow\">\n<p>\ud83d\udcdd <strong>Note:<\/strong> To create quizzes, you\u2019ll need the <a href=\"https:\/\/wpforms.com\/\" target=\"_blank\" title=\"WPForms - Drag &amp; Drop WordPress Form Builder\">WPForms Pro<\/a> plan or higher, as the Quiz Addon is included in those licenses. If you\u2019d like to explore the basics first, you can start with the <a href=\"https:\/\/wordpress.org\/plugins\/wpforms-lite\" target=\"_blank\" title=\"Free version of WPForms Contact Form builder plugin\">free version of WPForms<\/a> before upgrading.<\/p>\n<\/div>\n<p>Upon signup, you can download your WPForms .zip file and copy your license key.<\/p>\n<p>Next, head over to <strong>Plugins \u00bb Add Plugin<\/strong> in your WordPress admin dashboard.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"172\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/05\/wpadmin-plugins-addnew.png\" alt=\"The Add Plugin submenu under Plugins in the WordPress admin area\" class=\"wp-image-385691\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/05\/wpadmin-plugins-addnew.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/05\/wpadmin-plugins-addnew-300x76.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Then, you can click on \u2018Upload Plugin\u2019 up top.<\/p>\n<p>In the file uploader, click \u2018Choose File\u2019 to upload your WPForms .zip file you just downloaded.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"248\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/wpadmin-plugins-addplugin-uploadplugin-choosefile.png\" alt=\"Choose File button to upload a plugin's zip file\" class=\"wp-image-394243\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/wpadmin-plugins-addplugin-uploadplugin-choosefile.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/wpadmin-plugins-addplugin-uploadplugin-choosefile-300x109.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>To complete installation, click \u2018Install Now\u2019 and then \u2018Activate.\u2019 See our guide on <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\" title=\"How to Install a WordPress Plugin \u2013 Step by Step for Beginners\">how to install a WordPress plugin<\/a> if you need help with this part.<\/p>\n<p>Next, you\u2019ll need to activate your license to unlock the plugin\u2019s premium features.<\/p>\n<p>From your WordPress dashboard, go to <strong>WPForms \u00bb Settings<\/strong>, enter your license key in the \u2018License Key\u2019 field, and click \u2018Verify Key\u2019.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"279\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2024\/08\/wp-wpforms-settings-licensekey.png\" alt=\"Activating license key to WPForms\" class=\"wp-image-296557\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2024\/08\/wp-wpforms-settings-licensekey.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2024\/08\/wp-wpforms-settings-licensekey-300x123.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Once WPForms is active, you\u2019ll also need to install the Quiz addon.<\/p>\n<p>Go to <strong>WPForms \u00bb Addons<\/strong>, use the search box to find the Quiz addon, and click the \u2018Install Addon\u2019 button.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"318\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/wpforms-addons-quiz-installaddon.png\" alt=\"Installing the Quiz addon in WPForms\" class=\"wp-image-394276\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/wpforms-addons-quiz-installaddon.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/wpforms-addons-quiz-installaddon-300x140.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>That\u2019s it. You won\u2019t see any big changes yet because the addon just unlocks quiz features inside the form builder, which you\u2019ll use in the next step.<\/p>\n<h5 class=\"wp-block-heading\">Step 3: Build the Product Quiz Using WPForms<\/h5>\n<p>Now for the fun part: building the actual quiz.<\/p>\n<p>From your <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/13-plugins-and-tips-to-improve-wordpress-admin-area\/\" title=\"Plugins and Tips to Improve WordPress Admin Area\">admin area<\/a>, head over to <strong>WPForms \u00bb Add New<\/strong> to add a form. <\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"307\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2024\/08\/wp-wpforms-formsoverview-addnew.png\" alt=\"The + Add New button on WPForms' Forms Overview\" class=\"wp-image-332618\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2024\/08\/wp-wpforms-formsoverview-addnew.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2024\/08\/wp-wpforms-formsoverview-addnew-300x135.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>For a product quiz, I\u2019ll show you how to start with the blank form template and build the logic and recommendations from the ground up using the Quiz addon.<\/p>\n<div class=\"wpb-alert style-yellow\">\n<p>\ud83d\udcdd <strong>Note:<\/strong> WPForms Pro comes with an <a href=\"https:\/\/wpforms.com\/features\/wpforms-ai\/\" target=\"_blank\" rel=\"noopener\" title=\"AI-powered form builder\">AI form builder<\/a> that lets you create a form in seconds using a prompt. You can also pick from 2,100+ ready-made templates and customize one for your quiz.<\/p>\n<\/div>\n<p>To get started, enter a name for your form at the top of the screen, like \u201cFind Your Perfect Coffee Beans.\u201d <\/p>\n<p>Then, hover over the \u2018Blank Form\u2019 option and click \u2018Create Blank Form\u2019 to open the form builder.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"396\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-setup-name-blankcanvas.png\" alt=\"Choosing a blank canvas to build a product quiz in WPForms\" class=\"wp-image-398128\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-setup-name-blankcanvas.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-setup-name-blankcanvas-300x175.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>From here, head over to <strong>Settings \u00bb Quiz<\/strong> inside the form builder to enable Quiz Mode.<\/p>\n<p>This is what allows WPForms to track scores and map answers to outcomes.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"345\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-enablequiz.png\" alt=\"Enabling the Quiz Mode\" class=\"wp-image-398130\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-enablequiz.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-enablequiz-300x152.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>It\u2019s a good idea to save your form right after turning on Quiz Mode so you don\u2019t lose any progress. You can find the \u2018Save\u2019 button in the top-right corner of the form builder.<\/p>\n<p>With Quiz Mode enabled, WPForms will ask you to choose a quiz type.<\/p>\n<p>You\u2019ll see three options: Graded Quiz, <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/build-personality-quiz-in-wordpress\/\" title=\"How I Built a WordPress Personality Quiz to Turn Visitors into Subscribers\">Personality Quiz<\/a>, and Weighted Quiz. For a product recommendation quiz like this, go ahead and select \u2018Personality Quiz\u2019, since it groups users based on their preferences rather than scores.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"314\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-choosequiztype.png\" alt=\"Choosing the Personality quiz type\" class=\"wp-image-398131\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-choosequiztype.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-choosequiztype-300x139.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Next, you can add a title and description for your quiz:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Title<\/strong> \u2013 This appears at the top of your quiz, so keep it clear and engaging. For example: <em>\u201cFind Your Perfect Coffee Beans\u201d<\/em>. It\u2019s simple and tells visitors exactly what they\u2019ll get.<\/li>\n<li><strong>Description<\/strong> \u2013 Optional, but helpful for setting expectations. You might write: <em>\u201cAnswer a few quick questions to discover the coffee beans that match your taste.\u201d<\/em><\/li>\n<\/ul>\n<p>You\u2019ll want to keep the description short: 1-2 sentences is enough to spark interest without slowing people down.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"344\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-title-description.png\" alt=\"Adding the Product Quiz title and description\" class=\"wp-image-398132\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-title-description.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-title-description-300x152.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Before adding questions, you\u2019ll need to set up the possible results users can get at the end of the quiz. These should match the email lists you created earlier in your email marketing service since each result will be connected to a specific list.<\/p>\n<p>To do this, go to the \u2018Personality Types\u2019 section in the Quiz settings. <\/p>\n<p>For my coffee quiz, I\u2019ll use:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Smooth &amp; Chocolatey<\/strong> \u2013 for users who prefer rich, mellow flavors<\/li>\n<li><strong>Bold Espresso<\/strong> \u2013 for users who enjoy strong, intense coffee<\/li>\n<li><strong>Fruity &amp; Light<\/strong> \u2013 for users who like bright, acidic, and complex notes<\/li>\n<\/ul>\n<p>I recommend adding 3\u20135 results. This keeps things clear, makes it easier to map answers, and helps you guide users toward the right product. <\/p>\n<p>You can use the \u2018\u2013\u2019 or \u2018+\u2019 buttons to remove or add more results as needed.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"379\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-personalities.png\" alt=\"Adding personality types to the product quiz\" class=\"wp-image-398133\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-personalities.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-personalities-300x167.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Once you\u2019re done, click \u2018Save\u2019 so everything is ready when you start adding your quiz questions.<\/p>\n<p>Now, we\u2019ll head over to the \u2018Questions\u2019 tab in the WPForms builder to add the questions.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"322\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-questions.png\" alt=\"Moving to the Questions tab\" class=\"wp-image-398285\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-questions.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-questions-300x142.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>To add a question, simply drag a field from the left-hand panel into your form. <\/p>\n<p>WPForms offers several formats that work well for product quizzes:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Multiple Choice<\/strong> \u2014 best for most questions since users can pick one clear answer<\/li>\n<li><strong><\/strong><strong><a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-create-wordpress-forms-with-dropdown-fields-easy-method\/\" title=\"How to Create WordPress Forms With Dropdown Fields (Easy Method)\">Dropdown<\/a><\/strong> \u2014 useful if you have longer answer options<\/li>\n<li><strong>Checkboxes<\/strong> \u2014 great when users can select multiple preferences<\/li>\n<\/ul>\n<p>For the best experience, I recommend using \u2018Multiple Choice\u2019.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"308\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-questions-multiplechoice.png\" alt=\"Adding the multiple choice field in WPForms\" class=\"wp-image-398287\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-questions-multiplechoice.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-questions-multiplechoice-300x136.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Drag the field from the left-hand panel into your <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-easily-create-a-quiz-in-wordpress\/\" title=\"How to Easily Create a Quiz in WordPress\">quiz form<\/a>.<\/p>\n<p>Then, click on it to add your question and answer choices using the settings panel on the left.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"433\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-multiplechoice.png\" alt=\"Adding a multiple choice question\" class=\"wp-image-398136\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-multiplechoice.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-multiplechoice-300x191.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<div class=\"wpb-alert style-blue\">\n<p>\ud83e\uddd1\u200d\ud83d\udcbb <strong>Pro Tip:<\/strong> If you\u2019re not sure what options to include, you can use the built-in AI Choices feature. Just click \u2018Generate Choices,\u2019 enter a <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/chatgpt-prompts-for-bloggers-marketers-social-media\/\" title=\"60 Best AI Prompts for Bloggers, Marketers, and Social Media\">short prompt<\/a>, and WPForms will suggest relevant answers. You can tweak these to better match your audience.<\/p>\n<\/div>\n<p>Once your questions are in, you can connect each one to a result (the personality type).<\/p>\n<p>Next to each option, you\u2019ll see a dropdown where you can assign it to the most relevant result. <\/p>\n<p>For example, for my <em>\u201cHow do you usually take your coffee?\u201d<\/em> question, my mapping might look like this:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWith milk or cream\u201d \u2192 Smooth &amp; Chocolatey<\/li>\n<li>\u201cBlack, no sugar\u201d \u2192 Bold Espresso<\/li>\n<li>\u201cBlack but I enjoy lighter brews\u201d \u2192 Fruity &amp; Light<\/li>\n<\/ul>\n<p>This is the most important step to review. Go through each question one more time to make sure every answer is correctly mapped because this ensures users get accurate <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-show-product-recommendations-in-wordpress\/\" title=\"How to Show Product Recommendations in WordPress (7 Easy Ways)\">product recommendations<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"418\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-multiplechoice-map.png\" alt=\"Mapping answers to personality types\" class=\"wp-image-398139\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-multiplechoice-map.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-multiplechoice-map-300x184.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Also, double-check that every answer choice is assigned to a result. WPForms calculates outcomes based on these mappings, so even one missing link can throw off the final recommendation.<\/p>\n<p>Once everything looks good, click \u2018Save\u2019.<\/p>\n<h5 class=\"wp-block-heading\">Step 4: Break Your Product Quiz as a Multi-Page WPForms Form<\/h5>\n<p>Next, you\u2019ll organize your quiz across <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-create-a-multi-page-form-in-wordpress\/\" title=\"How to Create a Multi-Page Form in WordPress\">multiple pages<\/a> \u2013 turning your quiz into a step-by-step flow automatically, with a \u201cNext\u201d button between pages.<\/p>\n<p>Start by adding a page break to separate your quiz questions from the results step. Just drag the \u2018Page Break\u2019 field from the left panel into the preview area.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"333\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-pagebreak.png\" alt=\"Adding a page break\" class=\"wp-image-398142\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-pagebreak.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-pagebreak-300x147.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Once it\u2019s in place, click on the field to customize it.<\/p>\n<p>For your product quiz, you could use a message like: <em>\u201cAlmost done! Where should we send your results?\u201d<\/em> Framing it as a value exchange \u2014 you give us your email, we give you your result \u2014 makes a real difference in how many people actually follow through.<\/p>\n<p>You\u2019ll also see the \u2018Next\u2019 button here. You can rename it if you like, but the default usually works well as a clear transition.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"302\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-pagebreak-title.png\" alt=\"Adding the page break a title\" class=\"wp-image-398141\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-pagebreak-title.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-pagebreak-title-300x133.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>If you want to give users more control, you can enable a \u2018Previous\u2019 button so they can go back and change their answers.<\/p>\n<p>Just click below the \u2018Page Break\u2019 field and turn on the \u2018Display Previous\u2019 option.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"270\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-previous.png\" alt=\"Displaying the Previous button\" class=\"wp-image-398143\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-previous.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-previous-300x119.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Next, let\u2019s drag an \u2018Email\u2019 field right below the page break.<\/p>\n<p>Click on it to open the customization panel.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"258\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-email.png\" alt=\"Adding the Email field\" class=\"wp-image-398145\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-email.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-email-300x114.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>From here, you can customize the field\u2019s label, if needed.<\/p>\n<p>You should also make sure to toggle on the \u2018Required\u2019 option so users must enter their email before viewing their results.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"336\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-email-required.png\" alt=\"Customizing field's label and make it required\" class=\"wp-image-398146\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-email-required.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-email-required-300x148.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>For transparency, it\u2019s a good idea to include a consent checkbox.<\/p>\n<div class=\"wpb-alert style-orange\">\n<p><strong>\ud83d\udccc Important:<\/strong> Adding a consent checkbox helps you follow privacy best practices like <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/the-ultimate-guide-to-wordpress-and-gdpr-compliance-everything-you-need-to-know\/\" title=\"The Ultimate Guide to WordPress and GDPR Compliance\">GDPR<\/a>. That said, we\u2019re <strong>not<\/strong> legal consultants, and you may want to review your local requirements if you\u2019re collecting personal data.<\/p>\n<\/div>\n<p>You can do this by dragging in a \u2018Checkboxes\u2019 field under the email field.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"291\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-checkboxes.png\" alt=\"Adding the Checkboxes field\" class=\"wp-image-398148\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-checkboxes.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-checkboxes-300x128.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Then, you\u2019ll need to remove any extra options so you\u2019re left with a single checkbox. <\/p>\n<p>After that, go ahead and update the text to explain how you\u2019ll use their email. For example, to send results or occasional updates through your <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-create-an-email-newsletter\/\" title=\"Here\u2019s How I Started a Successful Email Newsletter (The Right Way)\">email newsletter<\/a>, you can write \u201c<em>I agree to receive my quiz results and occasional coffee updates by email.<\/em>\u201c<\/p>\n<p>Don\u2019t forget to turn off the \u2018Include in Quiz Scoring\u2019 option for this field. Otherwise, it can interfere with your quiz results. Also, make sure to toggle on the \u2018Required\u2019 option for this checkbox so users cannot proceed without agreeing. <\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"294\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-checkboxes-exludeinquizscoring.png\" alt=\"Configuring the Checkboxes field\" class=\"wp-image-398149\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-checkboxes-exludeinquizscoring.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-checkboxes-exludeinquizscoring-300x130.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>If you prefer a cleaner look, you can hide the field label from the \u2018Advanced\u2019 tab and just display the consent text.<\/p>\n<p>Simply turn on the \u2018Hide Label\u2019 option.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"365\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-checkboxes-hidelabel.png\" alt=\"Hiding the Checkboxes label\" class=\"wp-image-398151\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-checkboxes-hidelabel.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-questions-checkboxes-hidelabel-300x161.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<h5 class=\"wp-block-heading\"><strong>Step 5: Set Up Product Quiz Outcome<\/strong>s<\/h5>\n<p>Now you need to make sure each visitor actually sees their result after submitting. You\u2019ll do this with \u2018Outcomes\u2019 \u2014 one per product recommendations.<\/p>\n<p>In the <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-quiz-plugins-for-wordpress\/\" title=\"Best Quiz Plugins for WordPress\">quiz builder<\/a>, switch to the \u2018Outcomes\u2019 tab.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"315\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-outcomes.png\" alt=\"Accessing the Outcomes tab\" class=\"wp-image-398154\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-outcomes.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-quiz-outcomes-300x139.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>WPForms creates one default confirmation for you. You\u2019ll use that as your first outcome\u2019s confirmation and add new ones for the rest.<\/p>\n<p>First, let\u2019s edit the \u2018Default Outcome\u2019 title to one of the personality types.<\/p>\n<p>Then, you\u2019ll need to choose an outcome type. For each outcome, you have two options:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Show Page \u2014<\/strong> choose a dedicated page you\u2019ve built for that outcome. This gives you the most flexibility since you can include <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-create-a-woocommerce-product-image-gallery-step-by-step\/\" title=\"How to Create a WooCommerce Product Image Gallery (Step by Step)\">product image and gallery<\/a>, descriptions, and a buy button.<\/li>\n<li><strong>Go to URL \u2014<\/strong> enter a URL, which can be within or outside your website.<\/li>\n<\/ul>\n<p>For this tutorial, let\u2019s go with \u2018<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-redirect-users-after-form-submission-in-wordpress\/\" title=\"How to Redirect Users After Form Submission in WordPress\">Show Page<\/a>\u2018 and choose the dedicated outcome page from the \u2018Page\u2019 dropdown.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"447\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-showpage.png\" alt=\"Choose Show Page for setting up outcomes\" class=\"wp-image-398157\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-showpage.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-showpage-300x197.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Next, you\u2019ll need to add a conditional logic rule to each confirmation so it only shows when the quiz result matches.<\/p>\n<p>Turn on the \u2018Enable Conditional Logic\u2019 option to open configuration settings. Then, you can create a rule, for example, \u2018Show this outcome if Quiz Personality is Smooth &amp; Chocolatey.\u2019<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"253\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-conditionallogic.png\" alt=\"Setting up conditional logic for outcomes\" class=\"wp-image-398159\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-conditionallogic.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-conditionallogic-300x112.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<div class=\"wpb-alert style-blue\">\n<p>\ud83d\udd17\u00a0<strong>Related:<\/strong>\u00a0Conditional logic is what makes the quiz feel smart and personalized. If you\u2019d like to learn more about\u00a0it, see our guide on\u00a0<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ways-to-use-conditional-logic-in-wordpress-forms\/\" title=\"Ways to Use Conditional Logic in WordPress Forms (Top Use Cases)\">ways to use conditional logic in WordPress forms<\/a>.<\/p>\n<\/div>\n<p>With that done, you can click the \u2018Add New Outcome\u2019 button for your other personality types.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"312\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-addnew.png\" alt=\"Adding a new outcome for other personality types\" class=\"wp-image-398163\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-addnew.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-addnew-300x138.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>A popup will appear to prompt you to give the new outcome a name.<\/p>\n<p>Go ahead and type in one of your personality types.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"309\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-addnew-name.png\" alt=\"Naming new outcome\" class=\"wp-image-398164\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-addnew-name.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-outcomes-addnew-name-300x136.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>From here, you can assign a page and set a condition that tells WPForms when this result should be shown, as you did with the first one.<\/p>\n<h5 class=\"wp-block-heading\"><strong>Step 6: Connect WPForms to Your Email Marketing Service<\/strong><\/h5>\n<p>With your form built, it\u2019s time to connect it to your email service (like Constant Contact) so each quiz result automatically drops the subscriber into the right list.<\/p>\n<p>Inside the form builder, go to <strong>Marketing \u00bb Constant Contact<\/strong> and click \u2018Add New Connection.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"276\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/10\/wpforms-marketing-connect-constant-contact.png\" alt=\"Connect constant contact with WPForms\" class=\"wp-image-356421\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/10\/wpforms-marketing-connect-constant-contact.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/10\/wpforms-marketing-connect-constant-contact-300x122.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Next, you\u2019ll create one connection per quiz outcome.<\/p>\n<p>For each one, you need to do two things:<\/p>\n<ul class=\"wp-block-list\">\n<li>Assign it to the matching Constant Contact list (the ones you created in Step 1)<\/li>\n<li>Add a <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-wordpress-conditional-logic-plugins\/\" title=\"Best WordPress Conditional Logic Plugins (Expert Pick)\">conditional logic<\/a> rule so the connection only fires when the quiz result matches that outcome<\/li>\n<\/ul>\n<p>For a three-outcome quiz, that means three connections total:<\/p>\n<ul class=\"wp-block-list\">\n<li>Connection 1: Quiz result = \u201cSmooth &amp; Chocolatey\u201d \u2192 add to \u201cSmooth &amp; Chocolatey\u201d list<\/li>\n<li>Connection 2: Quiz result = \u201cBold Espresso\u201d \u2192 add to \u201cBold Espresso\u201d list<\/li>\n<li>Connection 3: Quiz result = \u201cFruity &amp; Light\u201d \u2192 add to \u201cFruity &amp; Light\u201d list<\/li>\n<\/ul>\n<p>Here\u2019s what the configuration settings might look like on your screen:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"282\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-marketing-constantcontactdetails.png\" alt=\"Adding Constant Contact details for mapping\" class=\"wp-image-398303\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-marketing-constantcontactdetails.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-marketing-constantcontactdetails-300x124.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>There\u2019s also conditional logic you can set up.<\/p>\n<p>Turn on the toggle to enable conditional logic, then set up a condition rule, such as <em>\u201cProcess this connection if Checkboxes is I agree to receive my quiz results and occasional coffee updates by email.\u201d<\/em><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"223\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-marketing-constantcontact-conditionallogic.png\" alt=\"Setting up conditional logic for Constant Contact connection\" class=\"wp-image-398305\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-marketing-constantcontact-conditionallogic.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-marketing-constantcontact-conditionallogic-300x98.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>When someone submits the form, WPForms checks each connection\u2019s conditions and fires only the one that matches.<\/p>\n<p>The subscriber lands in the right list automatically with no manual sorting needed on your end.<\/p>\n<h5 class=\"wp-block-heading\">Step 7: Embed the Quiz on Your WordPress Site<\/h5>\n<p>Your quiz is built and connected \u2014 now let\u2019s make it live on your <a href=\"https:\/\/www.wpbeginner.com\/guides\/\" title=\"How to Make a WordPress Website (Ultimate Guide)\">WordPress site<\/a>.<\/p>\n<p>WPForms makes it easy to add your quiz to your site using the built-in embed wizard. To get started, just click the \u2018Embed\u2019 button.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"291\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-embed.png\" alt=\"Embedding product quiz from WPForms builder\" class=\"wp-image-398311\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-embed.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-embed-300x128.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>You\u2019ll now see a popup asking where you want to embed your quiz. You can add it to an existing page or create a new one.<\/p>\n<p>If you choose Select Existing Page, you can place the quiz on a page you already have, like your homepage or a landing page. <\/p>\n<p>If you choose Create New Page, WPForms will automatically create a new page on and insert the quiz for you on the <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-use-the-new-wordpress-block-editor\/\" title=\"How to Use the WordPress Block Editor (Gutenberg Tutorial)\">block editor<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"341\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/09\/wpforms-contact-embed-popup.png\" alt=\"The Embed in a Page popup\" class=\"wp-image-370767\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/09\/wpforms-contact-embed-popup.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/09\/wpforms-contact-embed-popup-300x150.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>For this tutorial, select \u2018Create New Page\u2019, since a dedicated page helps keep visitors focused on the quiz.<\/p>\n<p>Next, enter a name for your product quiz page and click \u2018Let\u2019s Go!\u2019<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"281\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-embed-name.png\" alt=\"Naming the new product quiz page\" class=\"wp-image-398313\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-embed-name.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpforms-productquiz-embed-name-300x124.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>This will open the WordPress block editor with your quiz already in place.<\/p>\n<p>From here, you can use the \u2018Form Settings\u2019 panel on the right to show or hide the quiz title and description. You\u2019ll also find <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-customize-and-style-your-wordpress-forms\/\" title=\"How to Customize and Style Your WordPress Forms (Easy Methods)\">styling options<\/a> below to help your quiz match your site\u2019s design.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"352\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-theme.png\" alt=\"Applying a theme to the product quiz\" class=\"wp-image-398316\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-theme.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-theme-300x155.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<div class=\"wpb-alert style-yellow\">\n<p>\ud83d\udcdd <strong>Note:<\/strong> If you prefer, you can also <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-add-a-shortcode-in-wordpress\/\" title=\"How to Add a Shortcode in WordPress (Beginner\u2019s Guide)\">use the shortcode<\/a> method. Go to WPForms \u00bb All Forms, copy the shortcode next to your quiz, and paste it into any page or post using a Shortcode block.<\/p>\n<\/div>\n<p>Once the form is embedded, preview the page to make sure everything looks right \u2014 the questions load, the pages step through correctly, and the final email field is showing up where it should.<\/p>\n<p>It\u2019s also smart to test the quiz end-to-end before you publish.<\/p>\n<p><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-preview-your-wordpress-website-before-going-live\/\" title=\"How to Preview Your WordPress Website Before Going Live\">Preview your page<\/a> and submit a response for each possible outcome. Try entering a typo, an invalid email address, or skipping a required field to make sure your form validation works correctly.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"398\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-testing.png\" alt=\"Testing the product quiz\" class=\"wp-image-398323\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-testing.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-testing-300x176.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>After submitting, check that the correct confirmation message appears.<\/p>\n<p>Be sure to test every outcome individually so you can confirm each one displays the right result.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"680\" height=\"389\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-outcome.png\" alt=\"Checking outcomes\" class=\"wp-image-398326\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-outcome.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-wpforms-productquiz-outcome-300x172.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Finally, confirm that the subscriber is added to the right Constant Contact list.<\/p>\n<p>This quick test helps you catch any issues early and ensures everything runs smoothly once your quiz is live.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"311\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-productquiz-email-list.png\" alt=\"Email list in Constant Contact based on outcome\" class=\"wp-image-398328\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-productquiz-email-list.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-productquiz-email-list-300x137.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Once everything checks out, go ahead and hit \u2018Publish\u2019 (or \u2018Update\u2019 if you\u2019re editing an existing page).<\/p>\n<p>Now if you visit your page, you\u2019ll see your WPForms product quiz in action: <\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"411\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/livesite-wpforms-productquiz.png\" alt=\"Product quiz on a live site\" class=\"wp-image-398330\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/livesite-wpforms-productquiz.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/livesite-wpforms-productquiz-300x181.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>For more information, see our guide on <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-embed-forms-in-wordpress\/\" title=\"How to Embed Forms in WordPress (Ultimate Guide for Beginners)\">how to embed forms in WordPress<\/a>.<\/p>\n<h5 class=\"wp-block-heading\">Step 8 (Optional): Build Follow-Up Email Sequences in Constant Contact<\/h5>\n<div class=\"wpb-alert style-orange\">\n<p>\ud83d\udccc<strong> Important: <\/strong>Remember, automation requires a Constant Contact Standard plan or higher. If you\u2019re on the free plan, you\u2019ll need to upgrade before this step.<\/p>\n<\/div>\n<p>Your quiz is live and sorting subscribers into the right lists. Now let\u2019s make those lists actually do something by sending follow-up emails that feel personal to each result.<\/p>\n<p>In Constant Contact, go to \u2018Campaigns\u2019 and create a new <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/beginners-guide-to-wordpress-email-marketing-automation\/\" title=\"Beginner\u2019s Guide to WordPress Email Marketing Automation\">automated email series<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"366\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-campaigns-create.png\" alt=\"Create campaign in Constant Contact\" class=\"wp-image-398340\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-campaigns-create.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-campaigns-create-300x161.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>From here, you can set the trigger to fire when a new contact joins a specific list.<\/p>\n<p>You\u2019ll build one sequence per quiz outcome, so three outcomes means three sequences. Each one should feel like it was written specifically for that result. <\/p>\n<p>Here are some ideas for what to include:<\/p>\n<ul class=\"wp-block-list\">\n<li>A <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-send-a-custom-welcome-email-to-new-users-in-wordpress\/\" title=\"How to Send a Custom Welcome Email to New Users in WordPress\">welcome email<\/a> that mentions the specific quiz result by name<\/li>\n<li>Product tips or usage guides relevant to the product recommendation<\/li>\n<li>A discount code or special offer to encourage a <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/first-purchase-discount-in-woocommerce\/\" title=\"How to Give a First Purchase Discount in WooCommerce\">first purchase<\/a><\/li>\n<li>Related blog posts or videos connected to their result<\/li>\n<li>A replenishment reminder if your product is something people reorder<\/li>\n<\/ul>\n<p>Simply choose the \u2018Automations\u2019 option in the \u2018Choose a campaign\u2019 popup to start building your sequence.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"345\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-campaigns-create-automation.png\" alt=\"Choose the Automation campaign type\" class=\"wp-image-398339\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-campaigns-create-automation.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/constantcontact-campaigns-create-automation-300x152.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Once your sequences are live, the whole thing runs on its own.<\/p>\n<p>Someone takes the quiz, gets their result, joins the right list, and immediately starts receiving follow-up emails built just for them \u2014 no manual work required.<\/p>\n<p>For details, see our guide on <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-setup-automated-drip-notifications-in-wordpress\/\" title=\"How to Set Up Automated Drip Notifications in WordPress\">how to set up automated drip notifications in WordPress<\/a>.<\/p>\n<h5 class=\"wp-block-heading\">Bonus Step: Take It Further with Uncanny Automator<\/h5>\n<p>If your quiz needs to trigger actions beyond email, then you can extend everything with <a href=\"https:\/\/www.wpbeginner.com\/refer\/uncanny-automator-2\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Uncanny Automator\">Uncanny Automator<\/a> ($199\/yr for Pro).<\/p>\n<p>It\u2019s a powerful automation plugin that connects WPForms to dozens of other tools.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"334\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2022\/07\/uncanny-wpforms-trigger.png\" alt=\"Creating an automation workflow for WPForms and Google Sheets\" class=\"wp-image-397696\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2022\/07\/uncanny-wpforms-trigger.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2022\/07\/uncanny-wpforms-trigger-300x147.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>For example, you could use it to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Log quiz results to a <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-connect-any-wordpress-forms-to-google-sheets\/\" title=\"How to Connect Any WordPress Forms to Google Sheets (Easy Way)\">Google Sheet<\/a><\/li>\n<li>Send a <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-integrate-slack-with-wordpress\/\" title=\"How to Integrate Slack With WordPress (Beginner\u2019s Guide)\">Slack notification<\/a> to your team when someone completes the quiz<\/li>\n<li>Add the subscriber to a WooCommerce customer segment<\/li>\n<li>Automatically create a WordPress user account<\/li>\n<\/ul>\n<p>If your quiz feeds into a bigger system, Uncanny Automator makes it easy to connect all the pieces without writing any code.  You\u2019d set the trigger to \u201cWPForms form submitted with a specific value in a specific field,\u201d then chain whatever actions you need.<\/p>\n<p>See our <a href=\"https:\/\/www.wpbeginner.com\/solutions\/uncanny-automator\/\" title=\"Uncanny Automator\">detailed Uncanny Automator review<\/a> for more insights.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Method 2: Thrive Quiz Builder (Interactive Quiz with Branching Logic)<\/strong><\/h4>\n<p><strong>\ud83c\udf96\ufe0f Best for:<\/strong> Online store owners who want a more interactive, quiz-focused experience with built-in funnels, all in one plugin.<\/p>\n<p>In this method, I\u2019ll show you how to use <a href=\"https:\/\/thrivethemes.com\/quizbuilder\" target=\"_blank\" title=\"Thrive Quizzes - Quiz Builder Plugin for WordPress\">Thrive Quiz Builder<\/a> to create a product quiz from scratch. It\u2019s a powerful plugin with features like branching logic, personalized results, and a built-in opt-in gate, which lets you collect emails before showing results.<\/p>\n<p>It also offers a more polished quiz experience out of the box. For example, you can easily use features like image-based answers, progress bars, and a one-question-per-screen layout.<\/p>\n<p>\u2705 <strong>What You\u2019ll Need<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Thrive Quiz Builder standalone ($99\/yr) or Thrive Suite ($299\/yr)<\/strong> \u2014 Suite includes the full Thrive Themes toolkit if you want access to their other plugins, too.<\/li>\n<\/ul>\n<h5 class=\"wp-block-heading\">Step 1: Install Thrive Quiz Builder in Your WordPress Site<\/h5>\n<p>Thrive Quiz Builder is a premium plugin and part of the Thrive Themes Suite, which is a collection of tools designed to help you build high-converting websites.<\/p>\n<p>To get started, you\u2019ll first need an account on the <a href=\"https:\/\/thrivethemes.com\/\" target=\"_blank\" title=\"ThriveThemes WordPress Growth Plugins Suite\">Thrive Themes website<\/a>. Click the \u2018Start Now\u2019 button and follow the on-screen instructions to complete the sign-up process.<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/thrivethemes.com\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"388\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/thrivethemes-suite-homepage.png\" alt=\"ThriveThemes homepage\" class=\"wp-image-326468\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/thrivethemes-suite-homepage.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2016\/01\/thrivethemes-suite-homepage-300x171.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure>\n<p>Once you\u2019ve signed up, you\u2019ll arrive in your own Thrive Themes dashboard.<\/p>\n<p>From here, you can download the Thrive Product Manager plugin.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"323\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/05\/install-thrive-product-manager.png\" alt=\"Install Thrive Product Manager\" class=\"wp-image-235191\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/05\/install-thrive-product-manager.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/05\/install-thrive-product-manager-300x143.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Next, you\u2019ll need to upload it to your WordPress site.<\/p>\n<p>Navigate to <strong>Plugins \u00bb Add Plugin<\/strong> in your <a href=\"https:\/\/www.wpbeginner.com\/plugins\/7-free-wordpress-admin-themes\/\" title=\"Best WordPress Admin Dashboard Plugins (Compared)\">WordPress admin dashboard<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"172\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/05\/wpadmin-plugins-addnew.png\" alt=\"The Add Plugin submenu under Plugins in the WordPress admin area\" class=\"wp-image-385691\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/05\/wpadmin-plugins-addnew.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/05\/wpadmin-plugins-addnew-300x76.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Then, click \u2018Upload Plugin\u2019 at the top, choose the Thrive Product Manager .zip file, and click \u2018Install Now.\u2019<\/p>\n<p>Don\u2019t forget to click the \u2018Activate\u2019 button when it appears.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"248\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/wpadmin-plugins-addplugin-uploadplugin-choosefile.png\" alt=\"Choose File button to upload a plugin's zip file\" class=\"wp-image-394243\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/wpadmin-plugins-addplugin-uploadplugin-choosefile.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/wpadmin-plugins-addplugin-uploadplugin-choosefile-300x109.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>See our beginner\u2019s guide on <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\" title=\"How to Install a WordPress Plugin \u2013 Step by Step for Beginners\">how to install a WordPress plugin<\/a> if you need help with this.<\/p>\n<p>After activation, head to the new \u2018Product Manager\u2019 tab in your WordPress dashboard. This acts as a central hub where you can easily manage and install all your Thrive Themes tools.<\/p>\n<p>Click \u2018Log into my account\u2019 and enter your Thrive Themes credentials.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"315\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/05\/log-into-thrive-product-manager-dashboard.png\" alt=\"Log into Thrive Product manager dashboard\" class=\"wp-image-235192\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/05\/log-into-thrive-product-manager-dashboard.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2019\/05\/log-into-thrive-product-manager-dashboard-300x139.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Once connected, look for Thrive Quiz Builder and check the \u2018Install Product\u2019 box.<\/p>\n<p>With that done, click \u2018Install selected products\u2019.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"390\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2022\/11\/thrive-quiz-builder-install.png\" alt=\"Install the Thrive Quiz Builder plugin\" class=\"wp-image-341943\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2022\/11\/thrive-quiz-builder-install.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2022\/11\/thrive-quiz-builder-install-300x172.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>When the installation is complete, you\u2019ll see a \u2018Ready to Use\u2019 message.<\/p>\n<p>Click \u2018Go to the Thrive Themes Dashboard\u2019 for now.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"345\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/install-thrivequizbuilder-success.png\" alt=\"Thrive Quiz Builder installed\" class=\"wp-image-398372\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/install-thrivequizbuilder-success.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/install-thrivequizbuilder-success-300x152.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<h5 class=\"wp-block-heading\">Step 2: Set Up a New Product Quiz<\/h5>\n<p>On the next screen, you\u2019ll see that you have successfully activated Thrive Quiz Builder.<\/p>\n<p>Go ahead and click the \u2018Quiz Builder Dashboard\u2019 button to open the builder.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"347\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivedashboard-thrivequizbuilder.png\" alt=\"Accessing Thrive Quiz Builder inside Thrive Dashboard\" class=\"wp-image-398374\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivedashboard-thrivequizbuilder.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivedashboard-thrivequizbuilder-300x153.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Once the builder opens, you can click \u2018Add New\u2019 to create your first quiz.<\/p>\n<div class=\"wpb-alert style-yellow\">\n<p><strong>\ud83d\udcdd Note: <\/strong>You might also notice the \u2018Import Quiz\u2019 button. It lets you upload a previously exported Thrive quiz .zip file and reuse it on your site. This is especially helpful if you want to duplicate a <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-set-up-wordpress-form-tracking-in-google-analytics\/\" title=\"How to Set Up WordPress Form Tracking in Google Analytics\">high-performing quiz<\/a> without rebuilding it from scratch.<\/p>\n<\/div>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"155\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-addnew.png\" alt=\"Add New button in Thrive Quiz Builder\" class=\"wp-image-398410\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-addnew.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-addnew-300x68.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>When it asks you to choose a quiz type, select \u2018Build from scratch.\u2019<\/p>\n<p>Since we\u2019re building a personality or outcome style, each answer maps to a category rather than adding up to a score. Starting from scratch is exactly what you need for a product recommendation quiz.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"459\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-addnew-fromscratch.png\" alt=\"Choosing the Build from Scratch option\" class=\"wp-image-398412\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-addnew-fromscratch.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-addnew-fromscratch-300x203.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>In the next popup, Thrive Quiz Builder will ask you to name <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-easily-create-a-quiz-in-wordpress\/\" title=\"How to Easily Create a Quiz in WordPress\">your quiz<\/a>.<\/p>\n<p>Make sure to give it a clear name. For example, if you\u2019re running a skincare store, you could use the \u201cFind Your Perfect Skincare Routine\u201d name.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"277\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-addnew-name.png\" alt=\"Adding the product quiz name\" class=\"wp-image-398414\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-addnew-name.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-addnew-name-300x122.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>After that, you\u2019ll need to choose the quiz evaluation type:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Number \u2013<\/strong> Adds up points to give users a final numerical score.<\/li>\n<li><strong>Percentage \u2013<\/strong> Gives users a score based on the percentage of correct answers.<\/li>\n<li><strong>Category \u2013<\/strong> Sorts users into different personality types or product buckets based on their answers.<\/li>\n<li><strong>Right\/Wrong \u2013<\/strong> Highlights correct and incorrect answers immediately after a user selects an option.<\/li>\n<li><strong><a href=\"https:\/\/www.wpbeginner.com\/plugins\/best-wordpress-survey-plugins-compared\/\" title=\"Best WordPress Survey Plugins (Compared)\">Survey<\/a> \u2013<\/strong> Collects answers without assigning scores, points, or right\/wrong feedback.<\/li>\n<\/ul>\n<p>For a product quiz, let\u2019s choose \u2018Category.\u2019 This evaluation type allows you to map specific answers to specific product recommendations.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"330\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-evaluationtype-category.png\" alt=\"Choosing the category evaluation type\" class=\"wp-image-398417\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-evaluationtype-category.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-evaluationtype-category-300x146.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Now, you can add your results by typing each one into the \u2018Add a new category\u2019 field and pressing \u2018Enter.\u2019 <\/p>\n<p>For example, for my skincare routine quiz, the results guide users to options like:<\/p>\n<ul class=\"wp-block-list\">\n<li>A Hydration Starter Kit<\/li>\n<li>An Acne Control Set<\/li>\n<li>Anti-Aging Essentials<\/li>\n<\/ul>\n<p>Then, you can leave the feedback option set to \u2018Don\u2019t display feedback\u2019 and click \u2018Save.\u2019<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"444\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-evaluationtype-category-addcategory.png\" alt=\"Adding quiz categories\" class=\"wp-image-398419\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-evaluationtype-category-addcategory.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-evaluationtype-category-addcategory-300x196.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>This will redirect you back to the Thrive Quiz Builder dashboard.<\/p>\n<p>Next, click \u2018Choose a Quiz Style\u2019 to set the look and feel of your quiz.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"199\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-choose-quizstyle.png\" alt=\"Click to choose a quiz style\" class=\"wp-image-398424\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-choose-quizstyle.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-choose-quizstyle-300x88.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Thrive Quiz Builder comes with a range of ready-made templates to help you create a visually appealing quiz.<\/p>\n<p>You can pick a design that matches your brand and click \u2018Choose Style.\u2019<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"294\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstyle.png\" alt=\"Choose a quiz style\" class=\"wp-image-398416\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstyle.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstyle-300x130.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<h5 class=\"wp-block-heading\">Step 3: Add Your Product Quiz Questions<\/h5>\n<p>Now it\u2019s time to build your quiz.<\/p>\n<p>You can start with 3\u20135 simple multiple-choice questions. This keeps the quiz quick and engaging, so <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-track-and-reduce-form-abandonment-in-wordpress\/\" title=\"How to Track and Reduce Form Abandonment in WordPress\">more people finish it<\/a> and reach your product recommendations.<\/p>\n<p>To start, click the \u2018Manage\u2019 button in the Question section.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"169\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions.png\" alt=\"Clicking Manage in Quiz Structure's Questions\" class=\"wp-image-398429\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-300x75.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>This will open the quiz manager.<\/p>\n<p>From here, you can click the \u2018Add Question\u2019 button.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"226\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-add.png\" alt=\"Click to Add Question in the quiz manager\" class=\"wp-image-398431\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-add.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-add-300x100.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Now, add your first question in the \u2018Question text\u2019 field and the first option in the \u2018Answer\u2019 field. To add more options, just click \u2018New Answer\u2019 at the bottom of the popup.<\/p>\n<p>For each answer choice, make sure to assign it to one of your categories. This ensures users are matched with the right result based on their responses.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"478\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-details.png\" alt=\"Adding questions, answers, and mapping\" class=\"wp-image-398432\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-details.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-details-300x211.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Simply repeat this process to add the rest of your questions.<\/p>\n<p>Once you\u2019ve added all your questions, connect them in the question manager by clicking and dragging from one question to the next.<\/p>\n<p>This step is important because it defines the flow of your quiz. Without these connections, users won\u2019t move from one question to another, and your quiz won\u2019t work as expected.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"378\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-connected.png\" alt=\"Connecting all questions in the quiz manager\" class=\"wp-image-398434\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-connected.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-connected-300x167.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>You can also use branching logic to guide quiz takers down different paths based on their answers. This lets you show follow-up questions that help refine their results.<\/p>\n<p>To set this up, click the \u2018Add Question\u2019 button in the quiz manager to add a follow-up question. Once added, don\u2019t forget to map it to the appropriate category.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"465\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-branch.png\" alt=\"Adding a branch question\" class=\"wp-image-398438\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-branch.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-branch-300x205.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<div class=\"wpb-alert style-blue\">\n<p><strong>\ud83e\uddd1\u200d\ud83d\udcbb <\/strong><strong>Pro Tip:<\/strong> You can map options to different categories if your user has overlapping concerns. This helps refine results, but it also makes the quiz logic more complex.<\/p>\n<\/div>\n<p>After that, connect the dots under each answer to the next question you want users to see. Also, make sure your follow-up questions are also connected to the next step in your quiz.<\/p>\n<p>Here\u2019s how I branched my quiz:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"348\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-branches-connected.png\" alt=\"Branched quiz in the quiz manager\" class=\"wp-image-398564\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-branches-connected.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-questions-branches-connected-300x154.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>When everything looks good, click \u2018Save and Exit.\u2019<\/p>\n<h5 class=\"wp-block-heading\"><strong>Step 4: Configure the Opt-In Gate<\/strong><\/h5>\n<p>The <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-create-a-lead-magnet-optin-form-in-wordpress\/\" title=\"How to Create a Lead Magnet Optin Form in WordPress\">opt-in gate<\/a> is what makes Thrive Quiz Builder stand out for list building.<\/p>\n<p>An opt-in gate usually converts very well. Since visitors have already invested time answering questions, they are curious to see their results, making them more likely to provide their email address.<\/p>\n<div class=\"wpb-alert style-blue\">\n<p><strong>\ud83e\uddd1\u200d\ud83d\udcbb <\/strong><strong>Pro Tip:<\/strong> You can choose to make this email field required or optional. Making it optional might collect slightly fewer emails, but it builds incredible brand trust by not forcing users into a newsletter just to see a result.<\/p>\n<\/div>\n<p>To turn it on, click \u2018+ Opt-in Gate\u2019 in the Quiz Structure section. <\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"191\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate.png\" alt=\"Add an opt-in gate\" class=\"wp-image-398448\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-300x84.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Once it\u2019s enabled, Thrive automatically inserts an <a href=\"https:\/\/www.wpbeginner.com\/opinion\/best-email-capture-tools\/\" title=\"Best Email Capture Tools Compared (+ Best Practices)\">email capture<\/a> step into the quiz flow right after the last question and just before the results page.<\/p>\n<p>You can click \u2018Manage\u2019 to open its customization options.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"275\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-manage-box.png\" alt=\"Managing the optin gate\" class=\"wp-image-398543\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-manage-box.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-manage-box-300x121.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>On the next screen,  you\u2019ll see a premade optin gate.<\/p>\n<p>Go ahead and click on the default name to edit it.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"328\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-name.png\" alt=\"Editing the optin gate name\" class=\"wp-image-398545\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-name.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-name-300x145.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Once that\u2019s done, click the pencil icon to open the editor and start customizing your opt-in form.<\/p>\n<p>Here\u2019s where you can find it:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"255\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-pencilicon.png\" alt=\"The pencil edit icon to customize optin gate\" class=\"wp-image-398546\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-pencilicon.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-pencilicon-300x113.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>In the opt-in gate editor, you can:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Add elements<\/strong> \u2013 like images, CTA buttons, <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-add-social-share-buttons-in-wordpress\/\" title=\"How to Add Social Share Buttons in WordPress (Easy Methods)\">social share<\/a>, WooCommerce blocks, and more.<\/li>\n<li><strong>Change the template<\/strong> \u2013 choose from the available templates based on the style you chose.<\/li>\n<li><strong>Configure settings<\/strong> \u2013 like adding <a href=\"https:\/\/www.wpbeginner.com\/wp-themes\/default-wordpress-generated-css-cheat-sheet-for-beginners\/\" title=\"Default WordPress Generated CSS Cheat Sheet for Beginners\">custom CSS<\/a> and HTML.<\/li>\n<\/ul>\n<p>Be careful not to keep the placeholder copy in. You can click on the text element to edit it.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"364\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-editor.png\" alt=\"Thrive Quiz Builder's optin gate editor\" class=\"wp-image-398460\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-editor.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-editor-300x161.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>In this editor, you can also add a connection for an email newsletter setup.<\/p>\n<p>To do this, you can click the email capture block to open the configuration panel on the left and click \u2018Add Connection.\u2019 Then, you will need to choose your email marketing service and follow the prompts to connect your account.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"267\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-leadelement-connection.png\" alt=\"Adding connection in the optin gate\" class=\"wp-image-398548\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-leadelement-connection.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-leadelement-connection-300x118.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>If you\u2019re not using an <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" title=\"Best Email Marketing Services (Tested and Compared)\">email marketing service<\/a>, like ActiveCampaign or SendGrid, then you have two connection options to choose from:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Email<\/strong> \u2013 This simply sends a notification to your WordPress admin email whenever someone completes the quiz.<\/li>\n<li><strong>WordPress account<\/strong> \u2013 This automatically <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-send-email-to-all-registered-users-in-wordpress\/\" title=\"How to Send Email to All Registered Users in WordPress\">registers a WordPress user account<\/a> for the person taking the quiz, saving their details directly in your site\u2019s database.<\/li>\n<\/ul>\n<p>For this tutorial, let\u2019s choose \u2018WordPress account.\u2019<\/p>\n<p>Next, you can assign a <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/wordpress-user-roles-and-permissions\/\" title=\"Beginner\u2019s Guide to WordPress User Roles and Permissions\">user role<\/a>, like Subscriber. This allows you to safely store their contact information without giving them admin access to your site.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"227\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-leadelement-role.png\" alt=\"Assigning the Subscriber role\" class=\"wp-image-398550\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-leadelement-role.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-leadelement-role-300x100.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Don\u2019t forget to click the \u2018Apply\u2019 button to finish configuring.<\/p>\n<p>As you explore this panel, you\u2019ll find a \u2018Spam Prevention\u2019 option. Enabling this lets you protect your email list from <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-stop-spam-registrations-on-your-wordpress-membership-site\/\" title=\"How to Stop Spam Registrations on your WordPress Membership Site\">fake signups<\/a> and bot submissions.<\/p>\n<p>The good news is that Thrive has its built-in spam protection, so you don\u2019t need a separate account for that. Go ahead and click on it to select it.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"303\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-leadelement-spamprevention.png\" alt=\"Enabling Thrive spam prevention\" class=\"wp-image-398551\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-leadelement-spamprevention.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-optingate-leadelement-spamprevention-300x134.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>If everything looks good for you, click the \u2018Save Work\u2019 button at the bottom left corner, so you don\u2019t lose your progress.<\/p>\n<h5 class=\"wp-block-heading\">Step 5: Set Up the Quiz Results Page<\/h5>\n<p>Now that your questions and opt-in gate are set up, it\u2019s time to send users to the right results page.<\/p>\n<p>In the quiz structure, choose the \u2018URL Redirect\u2019 option for the results page.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"263\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-urlredirect.png\" alt=\"Choosing URL Redirect for product quiz results\" class=\"wp-image-398451\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-urlredirect.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-urlredirect-300x116.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>This lets you direct quiz takers to a specific page based on their result\u2014like a product or <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-create-a-sales-page-in-wordpress-that-converts\/\" title=\"How to Create a Sales Page in WordPress (That Converts)\">sales page<\/a>.<\/p>\n<p>You\u2019ll then see a screen where you can assign a URL to each quiz outcome:<\/p>\n<ul class=\"wp-block-list\">\n<li>If your pages are on your WordPress site, select \u2018Redirect to content on the site\u2019 and search for the page you want to use.<\/li>\n<li>If your pages are hosted elsewhere, simply paste the full URL for each one.<\/li>\n<\/ul>\n<p>Make sure every category has a corresponding page set up so all users are redirected correctly. Here\u2019s what you see on your screen:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"189\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-urlredirect-mapped.png\" alt=\"Mapping results pages for each category\" class=\"wp-image-398453\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-urlredirect-mapped.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-urlredirect-mapped-300x83.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Thrive Quiz Builder will automatically save your updates, so you\u2019re safe to go back to the previous page.<\/p>\n<h5 class=\"wp-block-heading\">Step 5 (Alternative): Create a Results Page with a Social Share Badge<\/h5>\n<div class=\"wpb-alert style-orange\">\n<p>\ud83d\udccc <strong>Important:<\/strong> This option is a bit more limited. Since the canvas is smaller, you won\u2019t have as much flexibility compared to creating your own results page, where you can <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-add-buttons-in-wordpress-without-using-shortcodes\/\" title=\"How to Add Call to Action Buttons in WordPress (Without Code)\">add clear CTAs<\/a>, tips, and product recommendations.<\/p>\n<p>Because of this, social share badges work best for <strong>graded quizzes<\/strong>, where the focus is on sharing scores rather than recommending products.<\/p>\n<\/div>\n<p>You can also create a social share badge to encourage users to share their results. This adds an interactive element to your results page and can help <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-increase-your-blog-traffic\/\" title=\"How to Increase Your Blog Traffic \u2013 The Easy Way (Proven Tips)\">drive more traffic<\/a> to your quiz.<\/p>\n<p>To build one, click the \u2018Create a Social Share Badge\u2019 box.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"218\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-badge.png\" alt=\"Create a social share badge\" class=\"wp-image-398529\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-badge.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-badge-300x96.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>In the popup, choose a template to get started.<\/p>\n<p>You\u2019ll be able to fully customize it, so just pick one that\u2019s close to what you need.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"352\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-badge-template.png\" alt=\"Choose a social share badge template\" class=\"wp-image-398531\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-badge-template.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-badge-template-300x155.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>This will open the Thrive Visual Editor again.<\/p>\n<p>Here, you can click to edit any elements. For example, you can edit the placeholder text and background to match your quiz.<\/p>\n<div class=\"wpb-alert style-blue\">\n<p>\ud83e\uddd1\u200d\ud83d\udcbb <strong>Pro Tip:<\/strong> Whenever you add images, make sure they are <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/speed-wordpress-save-images-optimized-web\/\" title=\"How to Optimize Images for Web Performance Without Losing Quality\">compressed and optimized for the web<\/a>. Large, heavy image files can slow down your site, which might cause visitors to leave before the quiz even loads.<\/p>\n<\/div>\n<p>For category quizzes, make sure to use the <code>[tqb_quiz_result]<\/code><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-add-dynamic-content-in-wordpress-beginners-guide\/\" title=\"How to Add Dynamic Content in WordPress (Beginner\u2019s Guide)\">dynamic tag<\/a>. <\/p>\n<p>A dynamic tag automatically pulls in each user\u2019s quiz result, so the correct outcome is displayed in the badge without you needing to set it manually.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"336\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-badge-dynamicresult.png\" alt=\"Dynamic result for social share badge\" class=\"wp-image-398533\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-badge-dynamicresult.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-badge-dynamicresult-300x148.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Once you\u2019re done, click \u2018Save &amp; Exit\u2019 to finish.<\/p>\n<p>This will take you back to the Thrive Quiz Builder dashboard.<\/p>\n<p>From here, you\u2019ll need to add your <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-add-social-share-buttons-in-wordpress\/\" title=\"How to Add Social Share Buttons in WordPress (4 Easy Methods)\">social share<\/a> badge to your results page. Go ahead and click \u2018Results Page\u2019 from the dropdown.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"263\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage.png\" alt=\"Choosing to show a results page with social share badge\" class=\"wp-image-398580\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-300x116.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>On the next screen, you can give your results page a name.<\/p>\n<p>Click on the default name to update it.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"266\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-name.png\" alt=\"Naming the results page\" class=\"wp-image-398582\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-name.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-name-300x117.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Next, it\u2019s time to customize your results page.<\/p>\n<p>Click the pencil icon to open the editor.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"184\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-edit.png\" alt=\"Editing the results page\" class=\"wp-image-398583\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-edit.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-edit-300x81.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>This will take you back to the Thrive Visual Editor.<\/p>\n<p>To apply your social share badge, click on \u2018Change Template.\u2019<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"314\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-changetemplate.png\" alt=\"Changing the results page template\" class=\"wp-image-398584\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-changetemplate.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-changetemplate-300x139.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>On the popup that appears, select the \u2018Results Social\u2019 option.<\/p>\n<p>This will let Thrive to pull your customized social share badge.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"393\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-changetemplate-resultssocial.png\" alt=\"Choosing the Results Social template\" class=\"wp-image-398585\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-changetemplate-resultssocial.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-changetemplate-resultssocial-300x173.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>In the preview, you can see your social share badge embedded into the results page.<\/p>\n<p>From here, you can adjust how it looks.<\/p>\n<p>For example, you might want to change the copy or move around the <a href=\"https:\/\/www.wpbeginner.com\/showcase\/16-best-free-social-media-icon-sets-for-wordpress\/\" title=\"Best Free Social Media Icon Sets for WordPress\">social icons<\/a>. Simply click on the elements to edit them, and you\u2019ll find the customization options on the left-hand panel.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"387\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-socialshare-template.png\" alt=\"Adjusting the social share icons\" class=\"wp-image-398586\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-socialshare-template.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-results-resultspage-socialshare-template-300x171.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>When you\u2019re done, go ahead and click \u2018Save Work.\u2019<\/p>\n<h5 class=\"wp-block-heading\">Step 6: Create a Splash Page for Your Product Quiz<\/h5>\n<p>To make your quiz more engaging, you can also add a splash page.<\/p>\n<p>A splash page is the first screen users see before the quiz starts. It introduces your quiz and encourages people to participate, instead of dropping them straight into the first question.<\/p>\n<p>To set this up, go back to your Quiz Structure and select the \u2018+ Splash Page\u2019 option.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"201\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage.png\" alt=\"Adding Splash Page in Thrive Quiz Builder\" class=\"wp-image-398516\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-300x89.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>This will add a new pre-quiz flow in your Quiz Structure section.<\/p>\n<p>Let\u2019s click \u2018Manage.\u2019<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"179\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-manage.png\" alt=\"Click to manage the new splash page\" class=\"wp-image-398518\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-manage.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-manage-300x79.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>On the next screen, you can give your splash page a name.<\/p>\n<p>Click on the default name to edit it.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"275\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-name.png\" alt=\"Naming the new splash page\" class=\"wp-image-398519\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-name.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-name-300x121.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Next, it\u2019s time to customize your splash page.<\/p>\n<p>Click the pencil icon to open the editor.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"205\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-edit.png\" alt=\"Click the pencil icon to edit the splash page\" class=\"wp-image-398520\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-edit.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-edit-300x90.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>This will take you to the Thrive Visual Editor.<\/p>\n<p>From here, you can add text, images, or even a video, along with a <a href=\"https:\/\/www.wpbeginner.com\/opinion\/cta-best-practices-for-landing-page-conversions\/\" title=\"Call to Action (CTA) Best Practices for Guaranteed Landing Page Conversions\">strong call-to-action<\/a> to encourage users to start the quiz.<\/p>\n<p>To <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-add-a-background-image-in-wordpress\/\" title=\"How to Add a Background Image in WordPress (Easy Ways)\">add a background image<\/a>, for example, expand the \u2018Background\u2019 option, click the image icon, choose your file, and click \u2018Apply.\u2019<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"298\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-imagebackground-apply.png\" alt=\"Applying a background image to the splash page\" class=\"wp-image-398523\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-imagebackground-apply.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-imagebackground-apply-300x131.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Next, update the placeholder text to match your quiz.<\/p>\n<p>You can also replace the font, add some styling, or highlight key text so it stands out better against the background.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"287\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-mainoptions-copy.png\" alt=\"Editing splash page's premade copy\" class=\"wp-image-398525\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-mainoptions-copy.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-quizstructure-splashpage-mainoptions-copy-300x127.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>When you\u2019re done, click \u2018Save Work.\u2019<\/p>\n<h5 class=\"wp-block-heading\">Step 7: Embed the Quiz on Your WordPress Site<\/h5>\n<p>Now it\u2019s time to make your quiz live on your site.<\/p>\n<p>To embed your quiz, you\u2019ll need to copy its <a href=\"https:\/\/www.wpbeginner.com\/glossary\/shortcodes\/\" title=\"Shortcodes\">shortcode<\/a> and add it to a page using the Shortcode block in the WordPress editor.<\/p>\n<p>Simply copy the shortcode from your Thrive Quiz Builder dashboard.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"349\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-shortcode.png\" alt=\"Copying shortcode in Thrive Quiz Builder\" class=\"wp-image-398608\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-shortcode.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/thrivequizbuilder-productquiz-shortcode-300x154.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<div class=\"wpb-alert style-yellow\">\n<p>\ud83d\udcdd <strong>Note:<\/strong> If you\u2019re using <a href=\"https:\/\/thrivethemes.com\/themebuilder\" target=\"_blank\" title=\"Thrive Theme Builder for WordPress - No Code Design Builder\">Thrive Theme Builder<\/a>, you can also add the quiz directly as a Thrive element without using a shortcode.<\/p>\n<\/div>\n<p>Next, create a new page in WordPress (or open an existing one where you want the quiz to appear).<\/p>\n<p>In the block editor, click the \u2018+\u2019 button to add a \u2018Shortcode\u2019 block.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"376\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode.png\" alt=\"Adding the Shortcode block in block editor\" class=\"wp-image-398599\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-300x166.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Then, paste your quiz shortcode into the block.<\/p>\n<p>Once the quiz is embedded, <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-preview-your-wordpress-website-before-going-live\/\" title=\"How to Preview Your WordPress Website Before Going Live\">preview the page<\/a> to make sure everything is working as expected.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"253\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded.png\" alt=\"Thrive Quiz Builder's shortcode embedded\" class=\"wp-image-398600\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded-300x112.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>In the preview tab, you can fill out your form as a quiz taker would.<\/p>\n<p>Check that your questions load properly and the opt-in gate appears at the right step. You might also want to try entering a typo in your <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-create-a-lead-magnet-optin-form-in-wordpress\/\" title=\"How to Create a Lead Magnet Optin Form in WordPress\">email capture form<\/a> to see if validation works.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"299\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded-testing.png\" alt=\"Testing the product quiz\" class=\"wp-image-398601\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded-testing.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded-testing-300x132.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Once you hit submit, confirm that the \u2018URL Redirect\u2019 displays the correct result.<\/p>\n<p>Here\u2019s what I got for my first test run:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"432\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded-result.png\" alt=\"URL Redirect quiz result\" class=\"wp-image-398602\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded-result.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded-result-300x191.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>And if you have \u2018Results Page\u2019 enabled for your redirect, check that as well.<\/p>\n<p>Here\u2019s what you might see on your screen:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded-result-socialsharebadge.png\" alt=\"Result page with a social share badge\" class=\"wp-image-398603\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded-result-socialsharebadge.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/blockeditor-thrivequizbuilder-shortcode-tbqadded-result-socialsharebadge-300x169.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>Other than that, check if contacts are being assigned to the \u2018Subsciber\u2019 role on your user lists.<\/p>\n<p>Go to <strong>Users \u00bb All Users<\/strong> in your <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/13-plugins-and-tips-to-improve-wordpress-admin-area\/\" title=\"Plugins and Tips to Improve WordPress Admin Area\">WordPress admin area<\/a> to confirm they were successfully added to your database. <\/p>\n<p>If you ever notice spam or bot submissions slipping through, then you can easily remove them by hovering over their username and clicking \u2018Delete\u2019.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"266\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpadmin-thrivequizbuilder-users-subscriber-unapprove.png\" alt=\"The Unapprove link for automatically assigned subscriber\" class=\"wp-image-398605\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpadmin-thrivequizbuilder-users-subscriber-unapprove.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/wpadmin-thrivequizbuilder-users-subscriber-unapprove-300x117.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>When everything looks good, click the \u2018Publish\u2019 button.<\/p>\n<p>Now, you can check your website, to see how it looks like in action:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"412\" src=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/livesite-thrivequizbuilder.png\" alt=\"Thrive Quiz Builder's product quiz on a live site\" class=\"wp-image-398604\" srcset=\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/livesite-thrivequizbuilder.png 680w, https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/04\/livesite-thrivequizbuilder-300x182.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<p>And that\u2019s it\u2014you\u2019ve successfully created and embedded a product quiz using Thrive Quiz Builder.<\/p>\n<h4 class=\"wp-block-heading\">FAQs About How to Build a Product Quiz in WordPress<\/h4>\n<p>Still have a few questions? Here are some quick answers to help you get started:<\/p>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\">\n<summary><strong>Do I need coding skills to set up a product quiz in WordPress?<\/strong><\/summary>\n<p>Nope. Tools like <a href=\"https:\/\/wpforms.com\/\" target=\"_blank\" title=\"WPForms - Drag &amp; Drop WordPress Form Builder\">WPForms<\/a> and <a href=\"https:\/\/thrivethemes.com\/quizbuilder\" target=\"_blank\" title=\"Thrive Quizzes - Quiz Builder Plugin for WordPress\">Thrive Quiz Builder<\/a> are beginner-friendly and work with visual builders, so you don\u2019t need any coding at all.<\/p>\n<\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\">\n<summary><strong>Which method is better for a WooCommerce store \u2014 WPForms or Thrive Quiz Builder?<\/strong><\/summary>\n<p>It depends on your needs. WPForms is great if you want a simple quiz that also collects leads and works like a form. Thrive Quiz Builder is better if you want more advanced quiz funnels and detailed branching logic.<\/p>\n<\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\">\n<summary><strong>Can I embed the quiz on any WordPress page?<\/strong><\/summary>\n<p>Yes. You can add your quiz to any page or post using the block editor, or create a dedicated page for it.<\/p>\n<\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\">\n<summary><strong>Can I use a different email marketing service instead of <a rel=\"nofollow noopener\" target=\"_blank\" title=\"Constant Contact\" href=\"https:\/\/www.wpbeginner.com\/refer\/constant-contact\/\" data-nojs=\"1\" data-shortcode=\"true\">Constant Contact<\/a>?<\/strong><\/summary>\n<p>Yes. If you\u2019re planning to use WPForms, then the good news is that it supports all popular email marketing tools, so you can connect services like <a href=\"https:\/\/www.wpbeginner.com\/refer\/brevo\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Brevo(Formerly Sendinblue)\">Brevo<\/a> or others instead.<\/p>\n<\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\">\n<summary><strong>How many quiz outcomes can I create?<\/strong><\/summary>\n<p>There\u2019s no strict limit, but 3\u20135 outcomes usually work best. It keeps your quiz simple and makes the results feel more accurate.<\/p>\n<\/details>\n<h4 class=\"wp-block-heading\">More Guides for Using Quizzes in WordPress.<\/h4>\n<p>I hope this guide has helped you create a product quiz in WordPress. <\/p>\n<p>Next, you might want to see our other helpful guides on:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-quiz-plugins-for-wordpress\/\" title=\"9 Best Quiz Plugins for WordPress (2026)\">Best Quiz Plugins for WordPress<\/a><\/li>\n<li><a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-easily-create-a-quiz-in-wordpress\/\" title=\"How to Easily Create a Quiz in WordPress\">How to Easily Create a Quiz in WordPress<\/a><\/li>\n<li><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-make-an-online-quiz-website-step-by-step\/\" title=\"How to Make an Online Quiz Website (Step by Step)\">How to Make an Online Quiz Website (Step-by-Step)<\/a><\/li>\n<li><a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/how-to-improve-user-experience-in-wordpress\/\" title=\"How to Improve User Experience in WordPress (13 Practical Tips)\">How to Improve User Experience in WordPress<\/a><\/li>\n<li><a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-track-user-journey-on-wordpress-lead-forms\/\" title=\"How to Track User Journey on WordPress Lead Forms\">How to Track User Journey on WordPress Lead Forms<\/a><\/li>\n<\/ul>\n<p>If you liked this article, then please subscribe to our\u00a0<a href=\"https:\/\/youtube.com\/wpbeginner?sub_confirmation=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Subscribe to WPBeginner YouTube Channel\">YouTube Channel<\/a>\u00a0for WordPress video tutorials. You can also find us on\u00a0<a href=\"https:\/\/twitter.com\/wpbeginner\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Follow WPBeginner on Twitter\">Twitter<\/a>\u00a0and <a href=\"https:\/\/facebook.com\/wpbeginner\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Join WPBeginner Community on Facebook\">Facebook<\/a>.<\/p>\n<p>The post <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-build-a-product-quiz-in-wordpress\/\">How to Build a Product Quiz in WordPress That Recommends &amp; Converts<\/a> first appeared on <a href=\"https:\/\/www.wpbeginner.com\/\">WPBeginner<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Your store might have exactly what a visitor needs. But if they can\u2019t find it easily, then they\u2019ll leave without buying. A product quiz fixes that by asking a few short questions, returning a tailored recommendation, and capturing their email address in the same step. It\u2019s one of the easiest ways to make product recommendations feel more personal. Plus, quizzes are interactive and fun to take, which keeps users engaged. Rather than pushing products, you\u2019re helping customers discover what fits them best. In this guide, I\u2019ll show you how to create a product quiz in WordPress that not only recommends the right products to get more sales but also helps grow your email list. \ud83d\udce8 \ud83e\uddd1\u200d\ud83d\udcbb Quick Answer: How to Build a Product Quiz in WordPress Method 1: Using WPForms \u2013 Enable Quiz Mode, use the conditional logic to direct users to specific product outcome pages, and connect to email services like Constant Contact to send automated follow-ups. Method 2: Using Thrive Quiz Builder \u2013 Use advanced, built-in features like custom splash pages, product category sorting, and lead-generating opt-in gates to capture email addresses right before revealing users\u2019 results. Why Create a Product Quiz in WordPress? A product quiz isn\u2019t just a fun extra for your online store. It helps visitors quickly find what they need without feeling overwhelmed. Here\u2019s why it works so well: Keeps people engaged \u2013 Quizzes are interactive, so visitors are more likely to stick around and complete them. Makes choices easier \u2013 Instead of browsing dozens of products, users get a few options that actually fit their needs. Boosts sales \u2013 Personalized recommendations feel more relevant, which helps people feel confident about buying. Captures leads naturally \u2013 You can ask for an email at the end in a helpful, low-pressure way. Improves your marketing \u2013 Group users based on their answers and send more targeted emails or SMS later. Reveals what customers want \u2013 Learn key details like budget, goals, or preferences. For example, let\u2019s say you sell coffee beans in your online store. You could create a quiz like \u201cFind Your Perfect Coffee Beans\u201d where the results guide customers to options like Smooth &amp; Chocolatey, Bold Espresso, or Fruity &amp; Light blends. After someone finishes the quiz, you can send helpful tips based on their result, share product links that match their needs, and even offer a small coupon code to encourage their first purchase. Then later, you can follow up with refill reminders when their products might run out, or suggest upsells like coffee filter paper and other add-ons that fit their routine. Here are a few more quiz ideas to get you inspired: Business Type Quiz Idea Post Submission \ud83d\udecd\ufe0f Boutiques \u201cBuild Your Capsule Wardrobe\u201d Show outfit picks, link to items, and offer a style guide or discount code. \ud83c\udf93 Online Courses \u201cWhich Course Should You Take First?\u201d Recommend a course, share a learning path, and send a welcome email sequence. \ud83d\udcbc Services \u201cWhich Plan Fits Your Business?\u201d Suggest the best plan, include pricing details, and offer a free consultation. Overall, a product quiz acts like a friendly guide. It helps visitors make decisions faster while quietly moving them closer to a purchase. Now, let\u2019s look at how to build one in WordPress: \ud83d\uded1 Prerequisite: Quiz Outcome Pages Method 1: WPForms (Simple Form-Based Quiz) Step 1: Set Up Your Constant Contact Account Step 2: Install WPForms Pro and the Quiz Addon Step 3: Build the Product Quiz Using WPForms Step 4: Break Your Product Quiz as a Multi-Page WPForms Form Step 5: Set Up Product Quiz Outcomes Step 6: Connect WPForms to Your Email Marketing Service Step 7: Embed the Quiz on Your WordPress Site Step 8 (Optional): Build Follow-Up Email Sequences in Constant Contact Bonus Step: Take It Further with Uncanny Automator Method 2: Thrive Quiz Builder (Interactive Quiz with Branching Logic) Step 1: Install Thrive Quiz Builder in Your WordPress Site Step 2: Set Up a New Product Quiz Step 3: Add Your Product Quiz Questions Step 4: Configure the Opt-In Gate Step 5: Set Up the Quiz Results Page Step 5 (Alternative): Create a Results Page with a Social Share Badge Step 6: Create a Splash Page for Your Product Quiz Step 7: Embed the Quiz on Your WordPress Site FAQs About How to Build a Product Quiz in WordPress More Guides for Using Quizzes in WordPress. \ud83d\uded1 Prerequisite: Quiz Outcome Pages Outcome \/ results pages are custom landing pages on your website where users are sent after finishing the quiz. They\u2019re incredibly important because they show the final personalized product recommendation and guide users toward making a purchase right away. So, before you start with one of the methods in this tutorial, you\u2019ll need to design your outcome pages. Design Your Results Pages Here\u2019s a simple rule of thumb: you\u2019ll need one results page for each quiz outcome. So if your quiz has three possible results, then you\u2019ll create three separate pages. The process is straightforward\u2014it\u2019s just like creating a new page in WordPress. Head over to Pages \u00bb Add New Page and give it a name that matches the outcome, like \u201cSmooth &amp; Chocolatey Results.\u201d Each results page should include: A headline that confirms the result. A short description \u2014 two or three sentences explaining why it suits the quiz taker\u2019s answers. A CTA button linking directly to the product page so they can buy or learn more in one click. You\u2019ll want to keep each results page focused on a single recommendation. The visitor just told you exactly what they\u2019re looking for through their answers, so this is your chance to meet that need clearly, without distractions. For more information, see our guide on how to create a landing page in WordPress. Method 1: WPForms (Simple Form-Based Quiz) \ud83c\udf96\ufe0f Best for: Online store owners who want a reliable way to create a product quiz and build targeted email lists using the best quiz builder and email marketing service. In this method, I\u2019ll show you how<\/p>\n","protected":false},"author":1,"featured_media":2035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/s44.upskillrocket.org\/index.php?rest_route=\/wp\/v2\/posts\/2034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/s44.upskillrocket.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/s44.upskillrocket.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/s44.upskillrocket.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/s44.upskillrocket.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2034"}],"version-history":[{"count":0,"href":"https:\/\/s44.upskillrocket.org\/index.php?rest_route=\/wp\/v2\/posts\/2034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/s44.upskillrocket.org\/index.php?rest_route=\/wp\/v2\/media\/2035"}],"wp:attachment":[{"href":"https:\/\/s44.upskillrocket.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/s44.upskillrocket.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/s44.upskillrocket.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}